About Us

The Texas Hill Country River Region (THCRR) was founded in 1998 with the mission of promoting Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations.

The organization is funded by a hotel occupancy tax through a contract with Uvalde County.

THCRR is governed by a seven member Board of Directors consisting of the County’s lodging owners and business owners. Directors are elected to serve a 3-year term.


About Us


Robb Fayle (President), River’s Edge Resort

Tim Hester (Vice President), Frio Family Getaway

Gabe Gonzales (Secretary/Treasurer), Farmers Insurance Company

Mary Murphy, Chalk Bluff Resort

Melissa Bates, Happy Hollow

Cassandra Perry, Frio Country Resort

Chase Roosa, Neal’s Dining Room


Annabell McNew (Executive Director)


Katie Loney (Administrative Assistant)