The Texas Hill Country River Region (THCRR) was founded in 1998 with the mission of promoting Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations.
The organization is funded by a hotel occupancy tax through a contract with Uvalde County.
THCRR is governed by a seven member Board of Directors consisting of the County’s lodging owners and business owners. Directors are elected to serve a 3-year term.
Robb Fayle (President), River’s Edge Resort
Tim Hester (Vice President), Frio Family Getaway
Gabe Gonzales (Secretary/Treasurer), Farmers Insurance Company
Mary Murphy, Chalk Bluff Resort
Melissa Bates, Happy Hollow
Cassandra Perry, Frio Country Resort
Chase Roosa, Neal’s Dining Room
Annabell McNew (Executive Director)
Katie Loney (Administrative Assistant)