A serene riverbank scene with lush green grass, towering trees in autumn colors, and a clear blue sky reflected in the flowing river in Uvalde County, Texas

Community Partners

A cheerful baby sits amidst a colorful array of bags and activity books promoting Uvalde County, Texas, wearing an orange shirt that matches the vibrant theme in Uvalde County, Texas

The Texas Hill Country River Region is dedicated to fostering the prosperity of local businesses and lodges. Below are documents for event grant requests, sponsorship opportunities, and request forms aimed at supporting the success of your business. For any inquiries or assistance with the forms, please contact Hailey at Hailey@VisitUvaldeCounty.com.

Event Marketing Grant Form Submission >
Request Yellow Bags
>
Request Coloring Books >

Frio River Fishing

Texas Hill Country River Region (THCRR) is proud to announce the Uvalde County River Region Beautification Grant to support cleanup, restoration, and educational projects that strive to improve the environment in the Hill Country.

The Uvalde County River Region Beautification Grant will provide selected affiliate communities with funding for trash cleanup, general clean up, restoration, and educational projects that impact and improve natural resources. In addition to financial support, THCRR will support affiliate communities by providing trash bags, grabbers, and yellow bags. Communities must have a plan in place to ensure their projects are safe and follow state and local COVID-19 guidelines. Applicants and participants/volunteers must be 14+ years of age.

For questions, please email Erica@visituvaldecounty.com.

The mission of the Texas Hill Country River Region is to promote Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations. The organization is funded by a hotel occupancy tax through a contract with Uvalde County. Event funding requests will be reviewed by THCRR to ensure the event is in line with our mission and meets certain criteria as stated by the Tax Code. Under the Tax Code, every event, program, or facility funded with hotel occupancy tax revenues must be likely to do two things:
1) directly promote tourism; and
2) directly promote the convention and hotel industry.

The Texas Hill Country River Region grant program is designed to support events in Uvalde County with funding to augment the event’s marketing budget. The intent is to help events market outside our local area to draw in attendees from out of the area who will stay longer in our community.

For questions, please email Erica@visituvaldecounty.com.

A serene landscape featuring a calm lake reflecting the surrounding trees and a rocky mountain under a clear blue sky in Uvalde County, Texas
A person swims in a crystal-clear river surrounded by lush green trees and a bright blue sky in Uvalde County, Texas

Don’t Trash where you splash


We invite you to participate in the Don’t Trash Where You Splash Volunteer Program. We are looking for groups to sign up to clean a section of the Frio, Nueces, or Sabinal Rivers. Uvalde County will award groups $15 per person, per hour of cleanup, to the nonprofit of their choice.

Aerial view of a winding river surrounded by lush green forests and rolling hills under a clear blue sky in Uvalde County, Texas